Why Do You Want a Web Site?

Wednesday, June 27, 2007

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Its very imperative to have a website for any business today. I really don’t know how many of these small business houses, especially in India do some home work before making their site live. In most of the cases we limit our website to publish promoters photos and our contact details. I recently came across this very informative article by Ana Rincon, on the points we need to consider before we go live with website.

You’ve decided that you need a Web site and you’re ready to move ahead and have it built. Whoa! Before you take that next step, take time to determine what you want your Web site to accomplish. Your answer will:
1)help determine the functionality and content needed on the site.
2)help you communicate with (and put limits on) your Web developers.
3)allow you to measure your results.

For example, you may decide that the primary purpose of your site is to drive customers to your brick-and-mortar storefront. You can accomplish this with a simple one-page site and smart use of online newsletters, coupons, and promotions.
If you are trying to build brand awareness, though, your site might need a much more substantial design, deeper content, and a well developed online advertising plan.
For a company that intends to make its living from online sales, then the usability of your Web catalog and shopping cart are vital.
You will want to spend more time and money choosing the right platform and software and developing the user interface.
Although a good Web consultant can help you determine your requirements, it’s a good idea to think them through before your first meeting. It’s hard for a developer to resist suggesting that you use the latest software package or high-tech gizmo on your site. Keeping your goals in mind during the development process will help you and your Web company focus on the most important elements of the site and spend less time and money on elements that won’t add substantially to the bottom line.
Remember that a Web site is a business tool, and like other business initiatives, it should be subject to measurement and analysis. Did it accomplish your intended purpose? Was it cost effective? What was your return on investment? Unless you are clear on your objectives from the start, it will be hard to determine the success of your site.

Posted by Pradeep A.J 0 comments Links to this post  

When friendship precedes love….

Wednesday, June 13, 2007

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After a long gap, ‘Eskimo in the Dessert’ is in a bulshitting mood on friendship/ relationship.

Scenario 1
They were good friends for over 3 years, since their college days. There was hardly anything which they weren’t aware of each others lives. They were too attached to each other but none of them thought about marriage. Offlate he had a kind of fear of loosing her as she was getting lot of marriage alliances, she too was very enthu about meeting Mr. Right of her life. He couldn’t wait anymore, one fine day he proposed to her assuming she would accept it. It was too unexpected for him when she said ‘enough is enough’, we can’t be friends anymore as you have such a cheap thought about our relationship. There 3 year old friendship was ‘sacked’ without any notice period served!

Scenario 2
He proposed to her after being friends for few years, she never expected, neither she panicked, she brought some time from him to tell her consent . Few days later she made him realize why she can’t accept his proposal with valid reasons and also conveyed to him how they can still be good friends for life inspite of having such a thought in his mind. Since things were conveyed to him in a right and a practical way, it made him easy to remove any such feelings about her from his mind. Being a ‘good friend’ he helped her find her dream boy. Their friendship ruled even after their marriage.

Is it a universal law that people of opposite sex can’t be just good friends for life? Answer is both Yes and No. Like in love, here too most of them are too possessive about their friend. They feel jealous when either of them starts seeing somebody else. Like In most of the cases when they dream about their life partner, they always tend to compare them with their best friend and most of the time they are scared whether their Mr. /Ms Right will be as good as their ‘friend’. Though they always benchmark their dream partners with their so called good friends, though they understand each other so well, love never blossoms among them. Even though it does in some cases, its one sided.

Feelings apart, when one proposes, its moral responsibility of the other to take decision based on his/her priorities in life than letting emotions take over their decisions. Most of the time such proposals are accepted thinking the other person will feel hurt if I say no. One can never take their relationship to the next level when decisions are made based on their emotions. Even though your answer is no, you can still be a good friends for rest of the life, It’s all about conveying your decisions in a right manner. After all marriage is not the only solution to save the long lasting friendship…

Posted by Pradeep A.J 1 comments Links to this post