Network(ing) in the upcountry.
Monday, August 18, 2008
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A recent trip to my native village taught me a new lesson in rural marketing with a live case study. It’s a new benchmark set by Bharti Airtel Limited, India’s leading integrated telecommunications services provider, and Indian Farmers Fertilizer Cooperative limited (IFFCO) to usher in the Second Green Revolution to benefit millions of rural consumers. The JV is called IFFCO Kisan Sanchar Ltd. (IKSL) to provide big boost to Indian agriculture and rural economy. IKSL will offer products and services, specifically designed for farmers, through IFFCO societies in villages across the country. On offer will be affordable mobile handsets bundled with Airtel mobile connection. The farmer will also get access to a unique VAS platform that will broadcast 5 free voice messages on mandi prices, farming techniques, weather forecasts, diary farming, animal husbandry, rural health initiatives and fertilizer availability etc. on a daily basis. In addition, the farmer will be able to call a dedicated helpline, manned by experts from various fields, to get answers to their specific queries. (not too sure if this is a toll free no.).
Bharti Airtel will offer competitive calling rates @ 50 paise/minute for calls between IFFCO members. This is expected to promote community building within the society and rural community at large. Bharti Airtel will also set up towers at sites provided by IFFCO societies to provide quality services to farmers.
By 2010, the rural population is likely to touch 800 million and two-thirds of those would be prospective mobile users. The platform will help make available voice advices in all local languages. The Indian farmer will be able to look forward to the benefits of mobile telephony and Internet.
4 comments:
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Y Agriculture in Hindoosthan is doomed,and so is Hindoosthan Dindoosthan ! Part 1
In essence,Plant Agronomy has developed to an extent that Africa could produce all the food in the world for the Moon,Earth and Mars and all the aliens.However,that will crash agri prices and make obsolete conventional agri practices and cause economic shock and political catastrophe - all over the world - and start WW3.
Hence,the technology is being suppressed by the West.
What is the worth of an Indian Nigger - except to clean toilets and cowdung and drink cow piss cola ?
Doom 1
Global warming - leading to erratic and shortage of rainfall,and no water when it is needed.This is enough to make the farmers hang, from a banana tree
Doom 2
Depleted water table and lack of power, as it is sucked out by the industry,who use up all the dam and gas based peak load power - leaving the DindoooHindoo farmer - to do frog marriages for rain - like in Assam.
https://www.newindianexpress.com/nation/2016/aug/29/Bizarre-frog-weddings-for-rain-It-happens-in-Assam-1514191.html
Peak load power is for industry and is unviable for agriculture.1 kwh of power in industry,will add economic value and revenue, for the bankrupt Hindoo state,and also,USD from exports.1 kwh of power, on a marginal basis, will produce diseased and rotten crops, which will be sold at less than 15% of the marginal cost, and will rot in FCI Godowns.
Doom 3
Marginalised land holdings with continually diminished earnings and the quartering of land holdings, with each generation
Doom 4
Reduction in farm labour - at imputed and marginal cost.Declining trend of self employed dindooohindoo farmers on land holdings - due to migration to cities - with labour shortage at key phases in agri value chain and higher marginal cost.
Doom 5
Inability of farners to use mechanisation due to lack of funds, holdings,water and power
Like I said,Indans are vermin but,it needs a confluence of verminage and imbecility,to doom Hindoo agriculture.dindooohindoo
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This is great news Pradeep. Thanks for sharing!
Nokia, Reliance, GM etc are other brands that pushes new initiatives for Rural consumers.
Good day,
Manoj Kandasamy.